Where Akuut comes from
The start of a digital brand
"Akuut" is derived from the word acute, which can mean two things.
First it can be an unpleasant or unwelcome situation or phenomenon of a sever or intense degree.
Secondly it can mean having or showing a perceptive understanding of a situation.
However, to me, Akuut means more than that. It's a word that describes a lifestyle and a way of thinking.
It's about the unexpected and being there out of nowhere. From 0 to 100 in a split second.
By being Akuut, I am unexpected yet strong and reliable. As a persona, a designer, a creative and a webpersonality.
So from now on, if you see the word acute, think of the positive side of the unexpected and the fierceness of webdesign.